Social media marketing is simply the use of various social media sites and platforms to promote an online product or service. Though the terms digital marketing and e-marketing are more common in academic circles, social media marketing has become increasingly popular not only for researchers and practitioners, but for everyday consumers. It can mean the difference between following a successful career and falling by the wayside – or finding your company completely ignored as users bypass millions of traditional media outlets such as television, newspapers, and magazines in favor of the newest social networking phenomenon around, Twitter.
If you’re looking to take your business to the next level, you’ll need to develop a social media marketing strategy. This strategy will revolve around not only your company’s presence on various social media sites, but also the way you distribute that presence. One effective strategy is to build your brand through your own posts and tweets, while simultaneously connecting with your customer base. This can mean posting insightful information to your Facebook page or engaging with customers through online forums. By doing so, you establish credibility for yourself as a reputable business owner; while simultaneously establishing your own social media marketing strategy that allows you to better connect with your customer base.
Another effective social media marketing strategy is to allow your existing customer base to know about upcoming sales, promotions, and events. This gives your current customers an opportunity to buy directly from you while also offering you the chance to connect with your target audience. Through your social media management strategy, you can easily identify the types of offers and deals that are most appealing to your target demographic – and hence, effectively promote your brand. While this type of strategy won’t necessarily get your brand heavily promoted, it can help you significantly increase your consumer base. This will greatly increase your marketability and reputation within the industry.