Syndication in the online media industry isn’t new. In fact, it’s been around as long as the Internet itself. In the past, magazines and newspapers with huge circulation and readership often published syndicated material, sometimes provided by freelance writers and smaller publications. Both benefited.
However, both the big player and the little player needed to reach a wider audience and hence gain a measure of popularity; the small publishing got more syndicated content without spending on making it and the big publishing got a lot more web traffic without spending on creating it. Hence the two parties decided to form a partnership; the syndication company would create and publish the content, and the small publishing company would take care of the advertising, the pay-per-click costs, and other costs associated with reaching out to a larger audience. A syndication site is a web page that allows users to submit content and receive syndication feeds. Usually, the submission is done manually, but some syndication sites use automatic submissions or select categories for users to choose from.
This form of syndication is most commonly used in social media and Internet marketing. It is a great way to get more exposure for your content without spending a lot of money on traditional advertising. With the help of syndication networks, you can have your own syndicated content appear in thousands of websites, and you don’t even have to pay a dime. But you do have to be sure to submit quality content to syndicate websites or else the syndication networks won’t take your content. If the content creators on the syndication networks can’t make money from your syndicated content, there’s no point in having it there! So always remember to submit quality content to syndicate websites and you should be fine.